Application due: 01-06-2026
On behalf of our client, Wolly & Co A/S, we are looking for a commercially strong and strategically oriented Sales Director with solid experience from international markets, who can take clear ownership of the company’s sales development and market position across Europe. This is an attractive opportunity to drive growth, develop new markets, and build strong B2B customer relationships across the EU, with a focus on hometextiles, indoor decoration, and outdoor products.
As Sales Director, you will have the overall responsibility for market development, customer acquisition, and sales performance across the EU. You will work closely with Product Development and play a key role in translating trends and market insights into sales and concrete business opportunities.
Key responsibilities include:
- Developing and executing sales strategies for the EU market
- Identifying and building new B2B customer relationships, including retail chains, distributors, wholesalers, and private label partners
- Driving growth across product categories within hometextiles, indoor decoration, and outdoor
- Building and maintaining a strong sales pipeline with a continuous focus on new business
- Preparing sales budgets and ensuring ongoing follow-up on KPIs and performance
- Reporting pipeline, performance, and sales insights to senior management
- Collaborating closely with Product Development on assortment and customer solutions
Commercial profile with a focus on new business and market development
We are looking for a candidate with strong industry knowledge within hometextiles, interior products, and/or outdoor categories, as well as documented experience in new business development and market expansion. You have solid commercial acumen, strong negotiation skills, and a structured approach to identifying and developing new business opportunities. You are fluent in English, and additional EU languages are an advantage. You thrive in a role with international travel and are motivated by working in an entrepreneurial environment with short decision-making processes.
Proactive and commercially driven profile
As a person, you are results-oriented and motivated by creating growth and new business opportunities. You take a proactive approach, demonstrate strong ownership, and thrive in a role with a high degree of autonomy and a clear growth mandate.
You are motivated by working closely with senior management and Product Development and contribute actively to an entrepreneurial culture with short decision-making processes. With your commercial mindset and drive, you are able to build and maintain strong relationships across markets and ensure momentum in sales activities.
About Wolly & Co
The company develops and supplies lifestyle and interior products to some of Europe’s largest retail chains, ranging from home textiles and kitchenware to gift items and seasonal products. Since its founding in 2005, Wolly & Co has built a strong market position, driven by high professionalism, a proactive culture, and a strong entrepreneurial spirit.
With its own offices close to production in countries such as China, Vietnam, and India, and through close collaboration between sourcing, design, and sales teams, the company ensures flexible solutions, short time-to-market processes, and high quality. The culture is characterized by drive, professionalism, and a strong entrepreneurial mindset, where big thinking goes hand in hand with strong family values.
Apply
Does this sound like the right opportunity for you? We would very much like to hear from you. Please apply by clicking the “Apply” button in this job posting and uploading your CV. We place emphasis on your competencies, qualifications, and ambitions.
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